The world is wide and full of endless possibilities which can leave you feeling like an itty-bitty goldfish in a great big pond, but given proper attention, care, and space, a goldfish will grow to the size of its habitat. When you put enough attention and care into your life, you can get more out of it. That's where ponder comes in — this planner has been designed to help you organize your schedule, take note of the world around you, and achieve your personal growth milestones. The first step to achieving your goals is determining how big you want your tank to be, then you can start filling it to match.
Choose from the Tank Planner, Pond Journal, or Ocean Sketchbook. Each notebook was designed for a different school of thought, from the free-flowing doodlers to those who prefer to cruise within the confines of a current system. Each style comes with two ribbon bookmarks and patterned inner-covers to add some personality to your planning system.
Before we dive in...
Let's start from the beginning. This system was one of the projects I created for an upper-level design class in my senior year at the University of Idaho. The goal was to create a brand and supporting products from scratch, including digital & physical product mock-ups, and a short style guide. We would end the project by photographing product shots using the physical mock-ups.
I wanted to design a product that I would actually use given the opportunity, something that would not just be a joy to create, but a joy to use. I thought of all the times I bought a sleek new planner thinking that it would be different this time, only to stop using it after a few weeks. I wanted a planner with personality, that can adapt to my ever changing planning needs.
The original mood board that evolved into the ponder planning system.
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